Digital tools only create impact when patients and clinicians genuinely want to use them. This session focuses on the real-world work of improving access, reducing friction, and designing tech-enabled care models that earn trust and deliver measurable value. Speakers will discuss what is working across hybrid care, virtual nursing, workflow redesign, and AI-supported communication – and why adoption fails without strong cultural, operational, and change-management foundations. The conversation will include patient literacy, equity, team readiness, and the shift towards consumer-grade experience expectations. Offering practical guidance that reduces risk, strengthens adoption, and enables digital journeys that improve access, experience, and outcomes.